Target: Adding & Subtracting New Private Labels!

If you've been in a Target recently you may have noticed some big changes happening!

Target is phasing out some of their old private labels (Merona, Mossimo, and Cherokee)

& opting for some new & improved ones! 

{Lots of great info, including brand strategy, is included in this A Bullseye View article}

I think Target has been doing a nice job with their designer collaborations 

and clothing lines in general, 

lord knows I love to shop them! 

I was excited to check out the shop redesigns and new collections.

Especially a new day:

 {source: corporate.target.com}

I loved that they broke down trends on the website into these 4 clickable categories:

{source: Target.com}

In Real Life, I checked out a Target in South Jersey 

and was surprised to find the new collections well merchandized in store.

It was well stocked and spread out through almost the whole women's section:

I also love the shoes in this collection, 

I like that these collections extend past clothing into accessories and shoes, 

it keeps the image and branding consistent and cute! 

I especially love the leopard booties {duh!}:

I loved these feather print flats too that I saw online, but they are sold out =(

I also loved the "Find your shade of nude" line, available for both heels and flats!

See the 6 nude heel shades HERE:

See the 6 nude flats shades HERE:

I was also excited to see the Goodfellow & Co men's collection in person, 

this was definitely a great addition to the men's department in Target: 

 {source: corporate.target.com}

I was impressed with this collection in person, 

it is high quality and has a great fall selection:

I especially loved these shoes:

I have not really gotten into the Athleisure trend, 

but I wanted to see the Joy Lab collection in person. 

 {source: corporate.target.com}

I loved these pants with the mesh paneling, 

I may have to get a pair, especially since all I do is wear black these days...

A new home collection Target is rolling out is Project 62, 

I did not see this in person but it looks modern and sleek:

 {source: corporate.target.com}

Target also has the Oh Joy! collection, 

and these couches are SO CUTE! 

My little Dara {who got married yesterday!!}, works for Target 

and shared the news that Target is partnering with Chip & Joanna Gaines 

for the HearthAndHand collection with Magnolia.

It launches early next month and it looks like it is going to be amazing! 

I especially love this "Letters to Santa" box, 

may need to add it to my holiday decor this year! 

 {source: Target.com}

Target also has a new kids collection with Art Class! 

{source: Target on Facebook} 

This collection is also well merchandized and cute!

I love the Cat & Jack kids collection, 

especially the girl's shoes that still fit my little feet! 

I totally agree with queserasarah on Instagram, 

I need these kitty knee jeans in big girl sizes, 

SO CUTE!

 & don't forget about the SugarFix collection between Target and Baublebar! 

This Target store had a huge display of the collection,

it was reminiscent of the good ol' department store days:

The new Target private label brands are super cute {especially all that velvet!}, 

but I did restrain myself 

{I know, trust me, it surprised me more than you...}

Because usually this meme from TrendyTeacher on Instagram is the reality of a Target trip:

What do you think?

Have you shopped the new lines? 

Are you excited for all these changes?

Let me know if you share the same obsession with Target 

{or Target designer collabs}

as I do! 

Shameless Promotions 

{I mean... Fashion School @FIT NYC doesn't pay for itself!} 

:)

Come visit me at the October Trenton Punk Rock Flea Market! 

InTheLeopardCloset is vending on Sunday October 22nd 10am- 5pm! 

Can't make it in real life?
Here are the links to my online shops:

Check out my vintage finds: InTheLeopardCloset on Etsy!

Shop my closet, including modern items, on PoshMark!

Use coupon code "BUSSI" for $5 off your first PoshMark purchase

FTC Disclosure: 

This post contains affiliate links and I may be compensated 

if you click on my links or make a purchase using my links.

Some products may be gifted to me for promotion, 

they will always be noted with "c/o" 

Thanks for your continued support! <3