Thursday, April 23, 2015

Lilly vs Milly

This has been quite an interesting week for designer features in stores!

With all the craziness that was Lilly + Target
& the recent release of Milly for Kohls

I wanted to compare / contrast how collections are handled and received by these stores:

I consider myself pretty experienced at these releases,
I have survived/shopped & scored at these Target collections:
Missoni for Target
Kirna Zabete for Target
Jason Wu for Target
Webster for Target
Neiman Marcus + Target
Prabal Gurung for Target
Kate Young at for Target
Sam & Libby for Target {a collection that I've continued to enjoy}
FEED for Target
3.1 Phillip Lim for Target
Peter Pilotto for Target
TOMS x Target
Altuzarra for Target

I also have a Rodarte for Target top that was a gift from my sister YEARS ago,
& ordered a Thakoon for Target top second hand {who is also the next Kohls DesigNation collab!}

I have also shopped a couple of the Kohls DesigNation collections,
I usually pick up 1-2 items from the collection, usually including a dress:
 Peter Som for DesigNationElie Tahari for DesigNation

I also shopped the Isabel Marant for H&M & scored a few things...

I noticed a few huge differences in the way that Target releases designers
compared to other companies like Kohls,
Lilly + Target Release:
   Target collections are usually larger and reasonably priced
   No online release time, leading to a longggg night, buying through links on twitter
   Never restocked
   illusive & overly hyped
   Sold out in minutes both online and in store
   Huge lines outside the store for the opening
   Got brutal in store and brings out the crazy in a lot of people
   People buying multiples for resale on eBay
   HUGE resale prices on eBay

 Preorder available    
   Released early in some stores
   Smaller collection
   Higher price point
   Always have immediate sale prices {I would rather they start at these prices}
   No stress shopping
   Not on resale websites for ridiculous prices 
   Longer lasting in stores and on website 
   Not as promoted on social media 

Why can't Target make these collections a little more enjoyable?
I understand the hype and the HUGE amounts of money they make in seconds from selling these collections out, but would it really hurt to allow a restock so people could add these coveted pieces to their wardrobe?

don't get me wrong I LOVE shopping {and collecting} designer collaborations,
but I am behind in sleep after this crazy weekend

I feel like these little shopping sprees give me a little pep in my wardrobe
& always seem to come at a time where I could use some new items in my closet

It felt nice to relax and order the few items that I wanted from Milly for Kohls collection without lines, staying up all night, & being harassed in the dressing room for items...

I went with the two lemon pieces that I really wanted, waiting for my preorder to arrive,
I do like the black patterned pants too, might order!

Also check out the tips & suggestions for Target that Key to Chic wrote, couldn't agree more!

What do you guys think?
Are you into these collections?

What designer WOULD you like to see do a collection?

I would love Kate Spade, Betsey Johnson, & Tory Burch
+ many more!

Keep them coming, but maybe in a more organized, enjoyable way...


Kimi said...

I agree with everything you said! I had actually forgotten about the Milly collab because no one is really talking about it. (I'm glad I was reminded of it, though, because I got to order a couple of items to try!) Milly was a way more pleasant experience overall. I consider myself lucky for not having a completely terrible Lilly for Target experience (probably because Lilly isn't as popular in Utah) and was at least able to pick up a couple of items in store. I feel terrible for the people who were looking forward to this for months and got nothing. I don't understand why they won't restock!

xo Kimi

emmabasilone said...

Would it kill them to restock? Why not make some more money and make people happy? This was a particularly rough release with lots of let down