Thursday, May 31, 2018

In Like A Leopard Out Like A Lamb :: Product Development Final Project

One of the best classes I took at FIT was Product Development, 
this class was a hands-on project based class that challenged my creative side 
and provided clarity to what I would like to do in my career. 

Our first step in this project was to pick a private label retailer 
and pick color and pattern swatches. 

mainly because well, I love it. 
I love their patterns and the fashion risks they are willing to take. 
Who What Wear @ Target is affordable, fashion forward, and fun! 

I went to the swatch room at FIT to pick out my color palette and patterns:

We were taught how to do a "Pitch Sheet" 
and how product developers recolor prints for designing new lines, 
I choose a leopard print {obvs} and I liked this one because it was also polka dots.
I would definitely buy a shirt with this pattern and I am their target customer!

So on the top is the original pattern and I planned out a new color way:

I watched this video in YouTube and taught myself how to recolor the print in Photoshop!
So happy with how it came out! 
+ yes I named these colors: 

Next I had to design the siluoettes for the new garments, 
We did research using forecasting websites and worked off Spring 2018's knit offerings,
For my print/pattern garment, I wanted the drop sleeves, similar to a top I bought in Thailand, 
I also wanted an uneven hem line similar to the Hunter x Target sweatshirt from the collaboration.
I couldn't find and flats that were to my design idea so I decided to attempt to draw my own:

I was so impressed with my sketch, 
I cannot draw to save my life so this was pretty damn good:

After all that, I ended up finding a similar enough flat version, 
and totally modified it to make it my own design.

My friend Holly helped me put the pattern into my new design 
and I worked on my Photoshop skills to show the color options for each garment. 

Here are the three items that I designed for the Spring 2019 Who What Wear x Target line: 



 To present the line I created three foam core boards:

Board 1: Last years items, mood board, and color palette: 

Board 2: Last year's items vs this years, fabric swatches, design inspirations for the new designs:

Board 3: Garment color options, line plan for the garments including budgets, 
print/pattern original and recolored print options:

I worked really hard on this project but seeing the final products were so rewarding. 
This definitely solidified that product development is the career path I want to pursue!

Speaking of Who What Wear x Target, they always have such cute stuff! 
I am so in love with this floral leather jacket
I still want it!

I also loved this pink version:

This earth tone leaf print is playing on my camo loving heart strings!

Also loving these striped dresses
I wish it was a little bit shorter, like right under the knee 
{I guess the product developer in me is just running wild these days...}

I do love this cube cross body bag
such a cool design & perfect for this time of year! 

I saw this picture on WhoWhatWearCollection on Instagram 
& quickly became obsessed with the subwaydoodle account on Instagram

Now I am totally addicted to subwaydoodle on Instagram
especially this post taking the WhoWhatWear @ Target florals into outer space:

& you know this post wouldn't be complete without a WhoWhatWear x Target outfit! 


What I Wore: glasses- Marc by Marc Jacobs c/o Optically, lips- MAC "Viva Glam II", necklace- Tiffany's {gift from Charlie}, top + jacket + pants- Who What Wear @ Target, flats- Express 




After this project, I was definitely part of this club πŸ‘‡πŸ»

But it was definitely a huge step towards this πŸ‘‡πŸ»

♥️πŸ‘š
especially WhoWhatWear @ Target ♥️

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